Every summer the manufacturers and retailers of outdoor equipment converge on Salt Lake City for the Outdoor Retailer Summer Market – an event that this year drew an estimated 20,000 people. SUWA partnered with the Conservation Alliance to participate in the Keep It Wild day which paired environmental groups with outdoor gear manufacturers to take action to protect our natural resources. SUWA was generously hosted by Osprey Packs, and in their booth at the show we collected over 300 postcards written by folks who were asking the Obama administration protect wild Utah.
Participants also posed for photos with “Flat Ken,” a likeness of Interior Department Secretary Salazar who has the power to protect over 6 million acres of redrock land now vulnerable to oil and gas drilling and off-road vehicle abuse. The day was topped off with a party hosted By KEEN Footwear, celebrating a day of conservation advocacy at the show.