Utah politicians are continuing their rabid attack on Bears Ears National Monument—but not without consequences.

Yesterday, after a disastrous phone call between Utah Governor Gary Herbert and outdoor recreation industry leaders, Outdoor Retailer—the huge outdoor rec convention held twice a year in Salt Lake City—announced that they would be leaving Utah as soon as possible, citing Utah’s anti-public lands policies and its efforts to convince President Trump to rescind Bears Ears National Monument. Outdoor Retailer’s decision will cost the state tens of millions in annual revenue.

Still, Governor Herbert and Reps. Jason Chaffetz and Rob Bishop continue in their blind zeal to attack the new monument. These attacks on Bears Ears are out of step with mainstream Utah values.

That’s why SUWA has launched a new statewide TV ad campaign to defend the monument—and to remind Utahns that despite the ideological rhetoric coming from Utah politicians, Bears Ears National Monument is good for Utah.

Watch our new TV ad here:

There’s no question that the Utah delegation will continue to wail about Bears Ears. And there’s no question that SUWA will be relentless in defending the monument. Please help us keep the pressure on by making a contribution today.

Click here to contribute to the defense of Bears Ears.

Thank you.